Quick AnswerPlan exhibit AV around visitor needs, content, viewing, and access. Confirm venue rules and test critical paths.
Key Takeaways- Treat accessibility as part of booth design before fabrication begins.
- Design booth audio for useful coverage and speech clarity, not maximum volume.
- Check venue rules before assigning power, rigging, networking, or labor work.
- Build backups around failure impact and recovery time, especially for multi-day exhibits.
Exhibit AV Planning ContextLoad-in may expose blocked sightlines, tight kiosk routes, venue-controlled internet, or a demo tied to one playback computer.
Start With the Exhibit Objective, Not the EquipmentAttraction from the aisleUse simple aisle visuals; passersby have little time for dense copy.
A large display can fail when booth structures, traffic, or angles block sightlines.
Product detail and close viewingDetailed product content changes the requirement.
Diagrams, interfaces, tables, and labels need detail; a close LCD may beat a larger impact display.
Self-guided interactionTouchscreens and kiosks add another set of questions:
- Can people reach the required controls?
- Is there adequate circulation around the device?
- What happens when someone walks away?
- Does the application reset automatically?
- Does it depend on internet access?
- Can staff recover it quickly after a crash or reboot?
Those behaviors belong in the AV specification before fabrication.
Scheduled presentationsLive presentations add microphones, playback, RF, sound coverage, operators, and audience zones.
Crowds can change traffic and make a two-person demo setup impractical.
Exhibit AV System Selection MatrixThis matrix is planning guidance, not a sales or engagement ranking.
Visitor task | LED wall | LCD/display | Projection | Touchscreen | Directional audio | Conventional PA | Lighting | Camera/streaming | Networked playback |
Long-distance attraction | Strong fit | Conditional | Conditional | Usually secondary | Conditional | Usually secondary | Strong fit | Conditional | Strong fit |
Product detail | Conditional | Strong fit | Conditional | Strong fit | Strong fit | Usually secondary | Strong fit | Conditional | Strong fit |
Scheduled demo | Strong fit | Strong fit | Strong fit | Conditional | Conditional | Strong fit | Strong fit | Conditional | Strong fit |
Self-guided exploration | Usually secondary | Strong fit | Usually secondary | Strong fit | Strong fit | Usually secondary | Conditional | Usually secondary | Strong fit |
Lead capture | Usually secondary | Conditional | Usually secondary | Strong fit | Usually secondary | Usually secondary | Conditional | Usually secondary | Strong fit |
Private conversation | Usually secondary | Conditional | Usually secondary | Conditional | Strong fit | Usually secondary | Conditional | Usually secondary | Conditional |
Live presentation | Strong fit | Strong fit | Strong fit | Conditional | Conditional | Strong fit | Strong fit | Strong fit | Strong fit |
Remote audience | Conditional | Conditional | Usually secondary | Usually secondary | Usually secondary | Conditional | Strong fit | Strong fit | Strong fit |
Size Displays Around Viewing Tasks and Content DetailA 20-by-20-foot booth does not automatically need a particular screen size.
ANSI/AVIXA V202.01:2026 addresses display image size and viewing positions for permanent and temporary systems. That temporary-system scope makes its methodology relevant to event exhibits.
AVIXA separates Basic (BDM) and Analytical Decision Making (ADM); detailed content needs more image detail than branding.
Instead of asking, "How big a screen can we fit?" ask:
- What information must viewers resolve?
- How far away will intended viewers be?
- How large are the important content elements?
- Will people view the image head-on or from an angle?
- Is the screen primarily for attraction, detailed reading, or both?
AVIXA's display-size methodology gives a BDM acuity factor of 200 and an ADM acuity factor of 3438.
AVIXA BDM examples: 0.75% element height at 1.0–1.5 ratio, 3% at 5–6, and 5% at 9–10.These AVIXA examples are not universal type rules; distance and detail affect image size.
AVIXA uses 60-degree image-edge lines; approach angles, crowds, and scenery can block sightlines.
Make Interactive AV Accessible Before FabricationPlan access before fabrication; kiosks, mounted gear, controls, and routes are harder to fix later.
The
U.S. Access Board's Chapter 3 comparison material provides useful dimensions for reviewing how AV hardware interacts with circulation.
Cited provisions require 36 inches of clear width, with limited 32-inch narrowing for up to 24 inches.Under cited Access Board provisions, objects with leading edges over 27 inches and up to 80 inches high generally may project no more than 4 inches into a circulation path.
That can affect:
- wall-mounted displays;
- monitor arms;
- speaker brackets;
- shelves;
- media-player housings;
- protective enclosures.
For interactive controls, the
ADA Accessibility Standards published by the U.S. Access Board provide the broader accessibility framework.
For applicable controls, unobstructed forward reach is generally 15–48 inches under the cited provisions.The 15–48-inch range may apply to controls, not the whole display.
Viewing and Accessibility PreflightDesign element | Preflight question | Evidence basis | Risk if missed |
Display image | Can the farthest intended viewer resolve important content? | AVIXA viewing methodology | Important content becomes unreadable |
Content detail | Are text and graphics sized for the viewing task? | AVIXA BDM methodology | Large display, poor communication |
Sightline | Can intended visitors see the image from realistic positions? | AVIXA viewing geometry | Off-axis or blocked viewing |
Circulation | Does AV hardware preserve applicable clear space? | U.S. Access Board | Obstructed route |
Mounted hardware | Does equipment protrude into circulation space? | U.S. Access Board | Collision/accessibility risk |
Touch controls | Are required controls within applicable reach limits? | U.S. Access Board | Users may be unable to operate them |
This preflight is not ADA approval; check applicable rules, codes, and site conditions.Design Booth Audio for Coverage, Not Maximum LoudnessSet exhibit audio for clear coverage in the needed area, not maximum loudness.
Trade-show audio competes with nearby booths, aisle noise, and simultaneous demos.
Simply increasing level can increase spill without improving intelligibility.
Possible approaches include:
- no amplified audio;
- local speakers near a product station;
- directional audio;
- headsets;
- a small controlled PA;
- a larger presentation system for scheduled sessions.
Use local sound for product video, controlled mic coverage for group talks, and directional audio for private demos.
Worker exposure creates a separate production consideration.
The
OSHA occupational-noise standard establishes permissible employee exposure using level and duration.
OSHA's exposure table: 90 dBA for 8 hours, 95 for 4, 100 for 2, and 105 for 1 hour.OSHA's
occupational-noise overview also explains hearing-conservation requirements associated with an 85 dBA eight-hour time-weighted average.
These figures are worker-exposure values, not universal trade-show booth volume limits.
A technician's all-day exposure differs from a visitor's brief demo.
Show-Floor Audio Risk MatrixSituation | Better starting approach | Main production concern |
Silent visual attraction | Display-only experience | Avoid adding sound without a purpose |
One-person product demo | Local or directional audio | Keep coverage close to the listener |
Private explanation | Directional audio or headset | Reduce aisle spill |
Scheduled small-group demo | Controlled PA | Speech clarity and audience coverage |
Long operator exposure | Measure and manage exposure | Worker noise dose |
Several wireless channels | Planned RF coordination | Interference and lawful spectrum use |
Treat Wireless Audio as an RF SystemTreat wireless mics as regulated RF; coordinate channels with nearby mics, intercoms, and IEMs.
An
FCC wireless multichannel audio systems action permitted licensed operation under specified conditions in bands including 470–608 MHz, 653–657 MHz, 941.5–944 MHz, and 944–952 MHz, among others.
The FCC's
600 MHz duplex-gap record further illustrates why spectrum status matters, distinguishing uses within portions of the duplex gap.
Those frequencies are not a DIY channel list.
Legal, reliable use depends on authorization, licensing, incumbent users, local RF, and FCC rules.
Coordinate frequencies in pre-production when several wireless channels or dense RF use are expected.
Map Power, Rigging, Internet, and Labor Before Load-InConfirm venue ownership of power, rigging, networking, and related work before ordering services.
AV suppliers do not automatically own every AV-related task.
McCormick Place exhibitor-service information demonstrates how responsibilities can be divided among electrical, projection, rigging, and other service categories.
That is a venue example, not a nationwide rule.
The
Las Vegas Convention Center's official facility information likewise shows why network and service arrangements need venue-level verification rather than assumption.
Older
Orange County Convention Center material has also described venue-controlled services including electrical, rigging, and technical infrastructure. Because that document is older, exhibitors should verify current OCCC terms rather than treating it as current policy.
Who Owns What?Task | AV production company | Exhibit builder / GC | Venue or exclusive provider | Specialist technical labor | Action |
Incoming power | May coordinate | May coordinate | Often venue-dependent | May be required | Check current manual |
Electrical interconnection | May assist | May coordinate | Venue-dependent | Electrician may be required | Check current manual |
Overhead rigging | May define needs | May coordinate | Often venue-controlled | Rigger may be required | Check current manual |
Display mounting | Often involved | Often involved | Sometimes restricted | Specialist labor may apply | Define scope early |
LED build | Often involved | May support | Venue rules may apply | LED specialists may be needed | Confirm labor plan |
Content playback | Often AV-owned | Usually limited role | Rarely venue-owned | Playback operator may be needed | Assign operator |
Wireless coordination | Often AV-owned | Usually limited role | Show rules may apply | RF specialist may help | Plan frequencies |
Internet order | May specify needs | May coordinate | Can be exclusive | Network tech may assist | Use correct provider |
Booth fabrication | Supports interfaces | Usually primary owner | Rules may constrain work | Trade labor may apply | Coordinate drawings |
Show operation | Often AV-owned | Limited role | Venue rules vary | Specialist technicians may operate | Define coverage |
Troubleshooting | Often AV-owned | Supports structure | Venue handles its services | Specialists may assist | Set escalation path |
Strike | Removes AV scope | Removes booth scope | Venue rules may apply | Required trades may apply | Confirm sequence |
Rules vary by venue and scope; use this matrix for coordination, not legal allocation.
When the question becomes specifically about crew requirements, use the
trade show AV labor staffing guide.
If the scope mixes rented equipment with outside technicians, the
AV labor vs. equipment rental guide helps separate those responsibilities.
Coordinate Content With the Physical AV SystemSpecify display content and playback before selecting the system.
Content affects almost every technical choice.
Preflight should confirm:
- canvas and resolution;
- aspect ratio;
- physical pixel dimensions where relevant;
- playback codec and container;
- font rendering;
- loop behavior;
- transitions;
- touchscreen reset behavior;
- offline operation;
- audio content;
- fallback media;
- captioning or access requirements where applicable.
An interactive app may fail when venue internet drops.
Sleep settings, OS behavior, or app faults can stop a video loop.
Decide Whether the Exhibit Really Needs Internet AccessPlan internet, local networking, and cloud dependence separately.
Public or venue internet connects the booth outward.
A local booth network connects equipment within the exhibit.
Cloud dependence means a critical application cannot function without an external service.
Ask:
- Can the main demo run offline?
- Does the application need remote authentication?
- Is lead data cached locally if connectivity fails?
- Does video depend on streaming?
- Does a touchscreen require a cloud server?
- Is local fallback media available?
- Who orders and supports venue connectivity?
Local networks may work offline; cloud apps may fail despite connected cables.
The recovery plan should reflect that distinction.
Add Lighting and Camera Needs Before FabricationPlan lighting and cameras early; they affect displays, products, presenters, scenery, and sightlines.
Lighting can affect:
- screen contrast;
- reflective products;
- camera exposure;
- presenter visibility;
- touchscreen readability;
- scenic materials.
If the exhibit will be recorded or streamed, review:
- camera positions;
- presenter positions;
- backgrounds;
- lighting;
- microphone strategy;
- cable routes;
- switching or recording;
- network requirements;
- playback integration.
Late cameras may block aisles or shoot through crowds; product lighting may glare on displays.
Those conflicts are easier to resolve on drawings than after load-in.